This past week was great and eventful! I worked on gathering information on the past five years of Big 12 commercials for football, mens basketball, and women's basketball. It wasn't too too difficult to find the commercials. I was able to gather everyone I needed and fully analyze them. I pointed out key words and images used throughout them all as well as what I felt was received better from the audience than other things.

I was also given feedback on my press release in which I will create another draft for. Along with working on my press release I will be conducting more analysis on the other major 4 conferences and their commercials through the years. Researching the other conferences might be a little more difficult due to the fact they all have their own networks so the use of youtube and other interment outlets might not be crucial.

Will keep you updated on my progress in working on my final product!

This past week was definitely more eventful than the last! I was able to put my final product proposal together and present it to my Mentor along with the projects timeline. He was very pleased with what I had come up with and so I am thrilled to start working on it. This week I will be putting together an analysis over my research on the past Big 12 commercials to look at what has already been done these past 5 years. In my analysis I will address the wording used in each seasons of commercials as well as the actual video and overall message. With those things being looked at I will also go back and look at the results of the previous season that made them choose to go in the direction they did and also to results in that season. I am very excited with the final product I hope to come out with because I feel the hands on experience will be very beneficial. I am also already looking at forward to my final presentation and brainstorming ways to illustrate it to my audience in the best way.

I will be updating next week on how my first analysis goes!

These past two weeks were not busy for me at all. We only had school a couple times and then were out for spring break the week after. Due to weather and schedule conflicts my mentor and I were unable to meet. This week we will no matter what so hopefully I can get this ball rolling again. I am getting closer as to what I would like to produce for my final product and plan to propose that this week. I was thinking on expanding and finishing my original work where I created ideas for how to approach the 2015-2016 sports season.  I feel that I can do well and show the skills I have earned so far through this project too. Next Mondays post will definitely be more interesting so I look forward to telling you all about this week!

What a boring week this last one was. Due to weather I only had two days of school and my mentor and I were not able to find a time to meet. All in all I really didn't do much for ISM but this week is different! Thursday I am going to be sitting in on my mentors department meeting and I can not wait! So far it has just been me and him sitting in his office talking and now I get to see how the whole conference works. I also think by sitting in this meeting I will be able to get a better idea as to what I want to do for my final product. The final product is probably the biggest thing in which I am confused on. I have no clue what I want to do where I would first gain the most experience and second get a good grade on. I will write next week on how my visit this week goes!