This past week was great and eventful! I worked on gathering information on the past five years of Big 12 commercials for football, mens basketball, and women's basketball. It wasn't too too difficult to find the commercials. I was able to gather everyone I needed and fully analyze them. I pointed out key words and images used throughout them all as well as what I felt was received better from the audience than other things.

I was also given feedback on my press release in which I will create another draft for. Along with working on my press release I will be conducting more analysis on the other major 4 conferences and their commercials through the years. Researching the other conferences might be a little more difficult due to the fact they all have their own networks so the use of youtube and other interment outlets might not be crucial.

Will keep you updated on my progress in working on my final product!