This past week was definitely more eventful than the last! I was able to put my final product proposal together and present it to my Mentor along with the projects timeline. He was very pleased with what I had come up with and so I am thrilled to start working on it. This week I will be putting together an analysis over my research on the past Big 12 commercials to look at what has already been done these past 5 years. In my analysis I will address the wording used in each seasons of commercials as well as the actual video and overall message. With those things being looked at I will also go back and look at the results of the previous season that made them choose to go in the direction they did and also to results in that season. I am very excited with the final product I hope to come out with because I feel the hands on experience will be very beneficial. I am also already looking at forward to my final presentation and brainstorming ways to illustrate it to my audience in the best way.

I will be updating next week on how my first analysis goes!